Park Bar - Branding, Marketing & Social Media

I had the pleasure of taking on a project for Park Bar, the University's flagship student bar located at the heart of Reading's campus. My responsibilities included rebranding the bar, managing the social media and marketing, and ensuring its maintenance. As part of the rebranding process, we introduced a house lager, Park Life Lager, that I designed and created. It was a challenging yet rewarding experience, and I am proud of the results. The new brand identity and marketing strategy helped increase engagement and reach, making Park Bar a more memorable and enjoyable experience for all students who visited.